Fight Discounting: Use Libby Glass To DifferentiateIt is tempting to discount during the economic downturn. With customers constantly pressing you for lower prices, buy-one-get-one-free deals or discounted shipping, do you find yourself becoming more flexible? Although you’ve lost very few clients to competitors, attrition is a real problem. Your sales reps are not sure how to address buyer apprehension in a slow retail environment where every sale counts. Customers expect lower pricing for smaller orders. As such, the market seems to be spiraling downward; sales are much lower and at the same time price pressures are cutting into profit margin.
When we come up against price, I’ve always focused on differentiation and selection. When times are tough, being different is very helpful. If you are the cheapest game in town, some one will eventually beat your price. The lower you go, the lower they go. What you want to do is get your customers focused on something besides cost. Do you have something unique or special to offer that commands a higher price? Switching to Libby Glass will give you an immediate buttress. In addition to limited availability, Libby Glass has unprecedented quality and consistency. Libby Glass’ design team is top notch and produces the finest, collections of unique candle containers, storage jars, spice jars, gourmet food jars and other industrial use glass containers on the market today. With this in mind, if you find your prices are being pushed down, simply change to a signature style like the Libby Square Jars. Geometric shapes are both rare and visually striking, not subject to downward pressure from competitors. 
Another potent combination is to use Libby Interlude (hourglass shaped jars) or Libby Status (a roman column) to create a modern, sophisticated look. Both the Interlude and Status are classified as “round” jars, so if your customers do not like geometric shapes they can purchase smooth or straight-sided contemporary jars. Libby Vibe jars are fantastic storage pieces and work well with candy, chocolate, wax, salts, spices and other nonperishable gourmet foods. Combining Libby Glass’ unique designs with a full range of products is important; to stop downward pressures you need to have an entire collection of glass jars in small to large sizes. This convenience factor is very attractive to shoppers, giving them both entry level prices and large size values in one location. Combining convenience with personal preference will help you avoid serious discounting and continue to stabilize your pricing and profit margins through the slower sales periods.
This is why we always offer as many sizes possible for each style we carry; unique, signature glassware collections create a category-killing affect in most retail settings. Although customers may switch on price now and again to competitors, eventually they will return for the quality, service and access to a better range of products. When they feel bogged down by specific stylizing or limited selection, they will come back. And when they do, they become your most loyal customers. We recently had a large customer who has been buying from us for years finally cave in to our new Libby Glassware.They had been buying from a competitor who was underbidding us on standard commodity products. After selling through most of their inventory, they decided that they not only didn’t like the more common shapes, they found that the remaining Libby jars were outselling the cheaper containers!
By: Josh Gardner
Some of the most prominent antique cut glass companies during that time were the Hawkes, Strauss, Dorflinger Glass Company, Libby Glass Company, J. Hoare and Company, HC Fry and Company and Libby Glass Company.
I have never seen another glass of this type before and don’t know if it was a pharmaceutical give away to pharmacist or physicians. The bottom has the L in a circle for Libby Glass.
fight discounting: use libby glass to differentiate
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This is a gift that will have to be shipped and since it will be framed also, we don’t want to have to ship it with glass. I’ve been experimenting with a method used by Jana from Phinearts and it seems to work better than others.
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two stocks i bought spectacular percent gains: libby glass (nyse:lby) and epix pharmaceuticals (nasdaq:epix) both jumped sharply on “news”. watch my video commentary tonight for analysis on why i bought these stocks.
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Dezeen » Blog Archive » Elements by Dick van Hoff at Gallery Libby
London Design Festival 09: Dutch designer Dick van Hoff is showing a collection of furniture and glassware at an old garage in South Kensington. Organised by Gallery Libby Sellers and called Elements,
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